Chinese maker PHICOMM launches its first smartphone in India, Passion 660 for Rs. 10999

Chinese maker PHICOMM launches its first smartphone in India, Passion 660 for Rs. 10999

~ The 4G LTE Android smartphone PHICOMM Passion, powered by a Qualcomm® Snapdragon™ 615 processor with octa-core 64-bit capable CPU at speeds of up to 1.5 GHz and a brilliant FHD IPS display is available on on 9th June

PHICOMM, China’s leading provider of telecommunication equipment, terminals, and services today launched its flagship LTE Android smartphone - PHICOMM Passion 660, in India. This versatile and easy to use smartphone based on a Qualcomm Reference Design by Qualcomm Technologies Inc. (QTI) has a 5.0-inch IPS LCD display with 1920 x 1080 pixels resolution (FHD) and is powered by a Qualcomm® Snapdragon™ 615 processor with 4G LTE. Qualcomm Snapdragon is a product of Qualcomm Technologies Inc., a subsidiary of Qualcomm Incorporated. PHICOMM Passion 660 features a 13-megapixel rear-facing camera with LED flash and a 5-megapixel front-facing camera. With PHICOMM’s own EXPECT 5.0 UI, Global 4G Roaming support and its unique pedometer, PHICOMM Passion 660 offers consumers a dream like technologically advanced device aimed to enhance their mobile experience.

“PHICOMM Passion 660 is an innovative smartphone which reflects the distinctive needs of the Indian consumers”, said Zheng Min - CEO of PHICOMM. “Indian smartphone market is constantly evolving and consumers here are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for the Indian consumers’’, added Mr. Zheng.

PHICOMM Passion 660 will be available for sale exclusively on Commenting on the launch, Mr. Samir Kumar, Director, Category Management, Amazon India said “We are delighted to be the partner of choice for PHICOMM and offer our customers the opportunity to be the first to purchase PHICOMM’s flagship smartphone Passion 660 and other products going forward. We see this as a great opportunity to offer customers across India the ease, convenience & joy of shopping for a product of their choice.” 

Key Highlights

Connect to the world faster
With Global 4G Roaming Support, the PHICOMM Passion 660 promises speedy connectivity to the world. You could be on the road or at comforts of your home; PHICOMM Passion 660 will seamlessly allow you to stay constantly connected. Qualcomm Snapdragon with 4G LTE offers high-speed connectivity that allow consumers to share their content, browse, game and more, around the world.  

Slim, light, and stylish 
With a thickness of only 7.3mm and weighing only 110grams, PHICOMM Passion 660 is one of the thinnest and lightest 4G smartphones available in the region. It has stronger structure on one piece metal body, seamless back cover by unibody process and decoration of metal frame.

Advanced technology
PHICOMM Passion 660 exhibits features based on innovative technology which includes a professional pedometer along with gesture recognition. The pedometer is one of the best features of the smartphone which enables one to track how much you walk in a day and it also the calories burnt! Set a goal and record your growth towards good health. The built –in step-counter sensor does not require GPS & Network and it has 166 times power saving Capability as compared to a Software Solution. Gesture recognition enables you to access the functions of the phone with hand gestures, making the smart phone a futuristic gadget. Passion 660 can also record your altitude by the built in barometer. When taking a picture, you can use Geotag and Barometer to record your 3D position (That means your latitude, longitude and altitude of your position).

Crystal Clear conversations
Not forgetting the primary function of a phone, the PHICOMM Passion 660 employs 2 microphones to enable noise cancellation and suppression using Qualcomm® Snapdragon™ Voice+ technology for superior speech clarity even in noisy environments.

Stunning pictures
The 5.0” FHD IPS screen at 441ppi gives an excellent colour reproduction and contrast. A 13 MP rear camera, armed with IMX 214 sensor from Sony and a 5 MP BSI front camera with super wide view angle (84 degrees) guarantee that your photos will look brilliant with amazing colour and outstanding details whatever taken in a bright or a dull background. The built in memory (2GB RAM/ 16GB ROM) can be additionally expanded up to 64GB via SD card.

Price and Availability
PHICOMM Passion 660 is exclusively available on The registration for the phone would begin on and the sales would begin on 9 June 2015. The phone is priced at Rs. 10,999.

Founded in 2009, PHICOMM is a R&D orientated high-tech enterprise headquartered in Shanghai. As a company engaging in R&D, manufacturing and marketing, PHICOMM offers its users and clients a wide range of software and hardware such as mobile terminal, data communication products and cloud computing as well as overall solutions. Its users include individual consumers, enterprises, government departments and industry players. With a mission of “Creation of Better Communication”, PHICOMM has built its core competencies featuring “Quick response and High cost-performance”, which has led to the rapid growth of the Company. Since its establishment in 2009, the Company has maintained an annual growth rate of over 200% with turnover in 2014 exceeding 10 billion RMB.

Specifications of PHICOMM Passion 660

Processor: Qualcomm Snapdragon 615 processor with octa-core 64-bit capable CPU at speeds up to 1.5 GHz and 4G LTE.
Dimension: 139×69×7.3 mm
Display: 5.0" FHD(1920*1080) IPS,441ppi
Memory: 2GB+16GB
Ext. Memory: Micro SD max. 64GB
Camera: 13.0MP AF + 5MP
Bluetooth: Bluetooth 4.0 
WLAN: 802.11 b/g /n, Wi-Fi direct
Navigation: GPS/A-GPS
Sensors: G-sensor,L-sensor,P-Sensor, E-compass, Barometer, Step-counter sensor, Gesture sensor
Keypad: Softkey (Menu, Home, Back)
Side key: Power, Volume
Ext. port: Micro USB, 3.5mm Audio Stereo
Battery: 2300mAh
SIM Card: Dual Sim (Micro+Nano/SD)
OS: Expect OS 5.0 on Android 4.4.4
Color: Black, White

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