Micromax launches Canvas Tab P690 tablet for Rs. 8999






Micromax launches Canvas Tab P690 tablet for Rs. 8999




























New Delhi, India, June 4, 2015: Micromax has launched its Canvas Tab P690 with 4th Gen Intel Atom Processor, making it the perfect device for all families, with the positioning tagline ‘One Tab Fits All’.

Crafted in an exquisite yet sturdy Metallic Brush Finish design, the new Canvas Tab P690 is perfect for the whole family and comes loaded with varied services like Hello TV, Saavn, Kindle and various games, allowing users to access free content worth Rs. 3,000/-. With 1.83 GHz quad core 4th Gen Intel Atom Processor and 1GB RAM, the device offers seamless performance for gaming, internet surfing, application usage and other activities. Equipped with an 8-inch IPS display with a 16:10 screen ratio the new tablet provides the users with a brilliant viewing experience while watching videos or reading digital content. 

Commenting on the launch Vineet Taneja, CEO of Micromax Informatics said “Since January, we’ve been attaining strong growth of 30% month-on-month with our new Canvas Tab portfolio, and believe that we are set for market leadership in the key segment of Rs.6k-Rs.15k that we operate in. Our role as category leaders will be to grow the category itself by bringing in first-time users by demonstrating how tablets can enable a connected, portable and yet more immersive experience to our content-hungry consumers.” 

He added “Today, we are launching our new Canvas Tab P690-a perfect family tab. Our research has made it clear that there is a large segment of consumers who would value a technology device that can be shared between the family members, and so we’ve created a powerful yet affordable Tablet powered by Intel, aimed at helping family members enjoy the big screen of the Tablet for the things they love, including Movies, Games, Music, Reading and so on. More such products with sharply defined positioning will follow in the next few weeks and months.”

Commenting on the strong partnership between Micromax and Intel, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia said “Intel Processor based tablets offer the optimal balance of battery life, high performance and mobility to users. We are proud of our collaboration with Micromax that is able to deliver a range of personal computing devices to Indian consumers. The new Intel Processor powered Canvas Tab P690 is set to deliver an amazing computing experience for consumers.”

Running on Android 4.4 KitKat, the 3G enabled Canvas Tab P690 gives users the access to a number of features including Quicklook, voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Users can capture all their favorite moments in just a click with a 5MP rear camera and a 2MP front camera. Power packed with a 4000 mAh battery, the tab offers a powerful back up of more than 180 hours on stand-by mode with great ease. The tablet is also preloaded with Facebook, Saavn, NewsHunt, Swift Key and WPS Office.

With connectivity options like Wi-Fi Connectivity, Bluetooth, USB and more, the young hyper social consumers can experience connectivity on the go and explore movies, music, games and books of every genre as the device helps the users store effortlessly on the 32GB expandable memory.

Priced at Rs. 8,999, the new tablet is available at all leading retail stores and online stores across the country from June 7th, 2015.


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