Motorola’s iconic batwing logo turns 60






Motorola’s iconic batwing logo turns 60



















~ On this special anniversary, create your own version of the Moto logo with the #MyMotoLogo contest

Motorola is announcing the batwing logo doodle contest in India and here’s your chance to create your own Moto logo!

Motorola is going to hand over its iconic batwing logo to you this June so you can play with it and come up with your very own version. Whether it's a doodle, an installation or even graffiti, go ahead and show Motorola your creative side.

The Motorola Batwing logo was introduced on June 19, 1955. The mark was designed by Morton Goldsholl Design Associates in Chicago and was revealed via a Motorola showroom in Chicago’s Merchandise Mart during a Home Furnishings show. The two aspiring triangles peak arching into an abstracted “M” form the basis of the iconic mark.

In India, Motorola is celebrating this special 60th anniversary by running a #MyMotoLogo contest across its social channels. Fans and enthusiasts can participate in the contest by simply going to their microsite and sharing their creation using the hashtag #MyMotoLogo. As the name suggests, participants are required to doodle their own Moto logo and a special jury of four art influencers will help participants to create their final versions of their iconic Batwing logo. The logos submitted will be evaluated on the basis of creativity and design innovation. Six lucky winners will get a chance to win a Moto X each with their very own customised #mymotologo on it.

In its history, the “batwing” has gone through a few makeovers but continues to stand for innovation and quality. Today, it remains present on all their devices, packaging and key materials and is the most universal of all Motorola's brand icons.


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