5 reasons why Apple Watch is not succeeding






5 reasons why Apple Watch is not succeeding
Even though it has barely been a few months before Apple Watch was launched in US and a few more countries, the company's newest product line does not seem to have skyrocketed in terms of sales the way their smartphones always do. Apple is yet to launch the smartwatch in India however we managed to purchase one and do a bit of testing on the same. We'll be posting a full hands on review in a little while but what is clear is that Apple Watch probably will never be able to match the heights that iPhones do, not because of a lack of quality but due to the underlying factors that actually involve the use cases. For smartwatches to catch on and be sold in huge numbers, one or the other brand, probably Apple, would have to somehow clear the obstacles and challenges that we mention here. We feel these are the 5 reasons that is not allowing Apple Watch to succeed in the global market.

1. Small display size



The most inherent problem that Apple Watch faces or for that matter, any smartwatch does is that the entire hardware needs to sit on your wrist. You cannot have extensions or arms propagating out of the watch faces to increase the dimensions. This makes the display very small and gives a very meagre area to developers to work upon whereas smartphone screen sizes have moved into larger proportions with the onset of phablets. Lesser amount of screen estate availability means lesser space for creativity and productivity alike. The few apps that would come through would have to make sure to find a trade off between the text font size and the display size else the experience would be useless. This is a major reason we think that Apple Watch is not succeeding.

2. Lack of native apps

Apple has promised to bring native apps to Apple Watch in the next iteration of software called watchOS 2 which would roll out sometime in September or October. Native apps mean that the watch would be able to hold app logic along with the user interface entirely inside its own body and would not need a counterpart iPhone to function. So what does this mean. This means that as of now, none of the apps on an Apple Watch can function without an iPhone in tow. Even a basic app like Shazam running on the watch accesses the microphone on iPhone to find the song or lyrics. This is another obstacle that Apple Watch faces but we feel this has been addressed early and within a few months this problem would get resolved, but till then we have to suffice without native app support.

3. Extremely high pricing

We all know that Apple products are priced exorbitantly and consumers have absorbed this as a fact now without too many questions or queries raised. But even then, the pricing of the Apple Watch has gone even further. Starting with US $399 for a 42 mm model is too high specially for a product that seems to have real challenges ahead in terms of evolution and in terms of mass adoption. To our liking, the same watch selling for a hundred dollars cheaper would make a whole lot of sense. Probably in the coming iterations, Apple would realise the same and bring down the cost to make it slightly more affordable for the masses.

4. A hurried product

It seems that Apple were in a hurry to get into the smartwatch bandwagon, else what could be the reason for announcing a new firmware update as early as a couple of months after the launch. Moreover, after using the Apple Watch for a few days, we can say that even though the quality of materials used as well as the main operating system logic has been well defined, the product does seem to lack performance and battery optimisation. Most of the apps take a good amount of time before opening up and the battery barely lasts a single day of moderate usage. A category like a smartwatch would definitely need top notch performance and battery. Hence we feel that Apple Watch has been hurried into the market to compete with the likes of Motorola Moto 360 and Asus Zenwatch amongst others and has not actually gone through thorough rigorous testing before entering the market.

5. High on expectations, low on offering

Consumers these days have become smart, tech savvy, brand conscious and highly demanding. So the expectations from Apple were surprisingly high even before the watch was launched. To a few tech laymen we talked to, they all had a belief of seeing a smartwatch that would replace smartphones and that they would be able to do each and every task on a smartwatch the exact same way they use their phones. But alas, such a scenario will never occur. There is no way on the planet that even companies like Apple could thrust in a full sized keyboard on a smartwatch and voice recognition would never be able to replace human understanding or human brain knowledge. This is the biggest challenge that Apple faces, as they have to bundle in as much as they can into that tiny piece of hardware with all their might and still the consumers would demand more from their smartwatch. The evolution graph for Apple Watch would further be more horizontal than inclined as smartwatches can, in all probability would always be nothing more than notification hubs for smartphones and won't be able to replace them completely ever.

Well these are the 5 reasons we think that Apple Watch is not succeeding in worldwide market and is not being adopted by masses as a whole. Of course, there is still a long way to go for the Apple Watch and for smartwatches in general. So we do wish that people lower their expectations slightly and let brands evolve smartwatch hardware as well as integrated software services with time. We would like to point out that this is a subjective opinion and hence, in case you feel otherwise, you are most welcome to leave your comments and suggestions down below. We would most definitely read through your valuable opinions as well and keep them in mind while we post future articles. 


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