Airtel launches 4G services in Kohima and Dimapur






Airtel launches 4G services in Kohima and Dimapur
~ Following a compelling response in Shillong, Agartala, Aizawl, Imphal and Tawang – blazing Airtel 4G speeds are now available for customers in Kohima and Dimapur
~ Superfast 4G speeds now available at same price as 3G
~ Customers can enjoy 4G with immediate SIM swap and home delivery of SIMs in four hours
~ Airtel continues to strike alliances with top eCommerce companies and device manufacturers to drive the 4G ecosystem in India
~ Customers can opt from recently launched 4G plans - ‘Infinity Plans’ that offer unlimited voice calls on mobile, along with bundled movies and music

Kohima, Dimapur August 26th, 2015: Bharti Airtel Limited (“Airtel”), the third largest mobile services provider globally with operations in 20 countries across Asia and Africa, today announced the commercial launch of its high speed 4G services (also called LTE) in Kohima and Dimapur (Nagaland). Now, customers across the country can experience high speed wireless broadband on Airtel 4G and get on to the digital superhighway to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Airtel 4G is available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.

Commenting on the launch of Airtel 4G in the region, Saurabh Goel, CEO – Assam and North East, Bharti Airtel said, “Customers are at the very core of everything we do and delivering a compelling experience for them is our foremost priority. Mobile data traffic is soaring in India and users are switching from slower 2G connections to 3G and superior 4G. We are launching our 4G services in Kohima and Dimapur today, looking at the demand for high speed data in the region. Customers will now enjoy blazing Airtel 4G speed across a range of devices”.

Airtel has led the 4G story in India, having launched India’s first 4G network in Kolkata in April 2012. On 6th August 2015, Airtel announced that its 4G services were available in 296 towns across India. Prior to that, Airtel had successfully conducted trials of its 4G services in select cities and leveraged feedback from customers towards strengthening its service experience. 

Customers can enjoy Airtel’s recently launched carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos.

Additionally, customers can leverage a host of strategic initiatives announced by Airtel as part of its national 4G rollout. 

Unmatched value
- 4G at 3G prices: Airtel customers can enjoy 4G at 3G data prices with packs starting at INR 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on ‘Wynk Music’ and five free movies per month for six months on the Eros Now channel of ‘Wynk Movies’.
- ‘Infinity Plans’: Airtel has introduced a new range of ‘Infinity Plans’ starting Rs.999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to ‘Wynk Movies’ and ‘Wynk Music’.  

Seamless customer experience
- Instant SIM swap in minutes
- Home delivery of SIMs and postpaid connections in four hours
- Flexpage: This breakthrough technology is an automated platform that allows customers to track their data usage and get real time usage alerts. With Flexpage, customers can also upgrade their mobile plan on the go, as and when they exhaust their monthly data quota.

Innovative alliances and faster customer acquisition
- Alliance with Flipkart:  Numerous 4G devices on Flipkart are now bundled and delivered with Airtel 4G SIMs. Customers can choose from a range of 4G devices (from brands like Samsung, Xiaomi, Motorola, Lenovo, Asus and Huawei) and enjoy a host of attractive Airtel 4G data benefits.  
- Alliance with Samsung: Samsung stores will educate customers on Airtel 4G: Samsung retail stores now facilitate seamless Airtel 4G SIM swaps. Samsung also offers exciting Airtel 4G data benefits on its select 4G devices.

Mega Airtel 4G brand campaign
- Aimed at driving the commercial launch of its 4G services, Airtel also has launched an all new brand campaign.  The TVC invites mobile users across India to experience blazing Airtel 4G speeds and opens the ‘Airtel Challenge’ to demonstrate the superior internet experience that Airtel’s smartphone network delivers for its customers.

To get started on Airtel 4G, customers can walk into their nearest Airtel Store and switch to a 4G SIM. For more information, visit www.airtel.in/4g.


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