Swipe set to launch a 360° marketing campaign “Live Your Faith”, featuring the Bollywood Diva Priyanka Chopra
~ The company has earmarked a budget of $3 mn for marketing blitzkrieg
Pune, August 20th, 2015: Leading home-grown smartphones and tablets maker, Swipe‘s greater purpose is to make technology accessible to a wide range of Indian consumers, who would otherwise be deprived of the privilege that others take for granted. Close on heels of signing on Bollywood’s diva Priyanka Chopra as its brand ambassador, Swipe Technologies is all-set to launch a 360° marketing campaign called “Live Your Faith” featuring the Bollywood’s leading lady and International Pop Star.
The key message of the “Live Your Faith” campaign represents the idea that has guided the journey of not only the brand ‘Swipe’, but also of its brand ambassador Ms Priyanka Chopra. Swipe’s campaign creative is a tribute to the performer and winner in Priyanka Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Priyanka Chopra dared to dream big and showed courage in every endeavour.
The campaign kicks off with Priyanka Chopra presenting ‘Live Your Faith’ as her personal philosophy. With distinct audio and striking visuals, the campaign looks forward to a meaningful viewer engagement by sending out a message that instils a positive outlook towards life.
The campaign encompasses multiple forms and will have a presence on all mediums – traditional as well as non-traditional. The company has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies. Swipe is now all set to roll the campaign across the country. The plan is to achieve maximum visibility for the brand through an optimal mix of media channels including the print, outdoor, social, digital (online + social media marketing) and electronic media. With innovation and fresh ideas as part of their DNA, Swipe is on its way to becoming the next big cult brand in the technology space.
On the roll-out of the campaign, Mr Shripal Gandhi, Founder & CEO of Swipe Technologies said: “Our intent is to become India’s First Social Brand as we believe in combining the potential of human race with technology, making it human-tech. “Live your faith” is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments, forging partnerships or exploring new markets. It has a very strong consumer connect."
Apart from the campaign featuring Priyanka Chopra, the brand would also capture stories of people from across the country that has lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.
Describing the thought behind the campaign, Yuvraaj Oberoi, CEO of Tricycle, said “We at Tricycle are excited to partner Swipe and create a distinct identity for the brand, "Live your faith" takes a human approach to tech communication and I am sure it will connect well with our customers"
Another attribute that connects the brand Swipe with Priyanka is her never-say-die attitude and her optimistic outlook in every endeavour of her journey. According to Gandhi, both – Priyanka Chopra’s journey and the metamorphosis / evolution of the brand Swipe – demonstrate how living one’s faith is the surest way to fulfilling one’s dreams.
Ms Priyanka Chopra said, “Having faith in yourself and your abilities is your ticket to achieving the impossible. It is how I have lived my life and today I can attribute a huge part of my success to this thinking. I have seen a similar attitude with the team at Swipe, which is why I am excited to be a part of the “LiveYourFaith” campaign. To me Swipe is a dynamic, young brand that also lives this mantra, channeling that faith and belief into breaking new boundaries everyday. It’s also something that I believe will resonate with young India; supporting them with technology that will assist them as they chase their dreams. It’s a very real and synergistic association overall.”
In line with Swipe’s vision to make India amongst the top 10 nations in the technology space and its belief in providing consumers with choice of innovative platforms for communication, the company is thrilled to introduce #LiveYourFaith campaign and honored to take the brand to the next level – where it rightfully belongs. With the all-new ‘#LiveYourFaith campaign, Swipe aims to widen its horizons and present an altogether new experience to their customers.
In conclusion, Mr Gandhi said, “On a broader level, our #LYF campaign aims to communicate our desire of making a much bigger impact which is a much higher-order purpose of Inspiring people to #LiveTheirFaith. Technology that does not touch people in their day-to-day life is not human-tech.”
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org