AMD Graphics Help Deliver Amazing Big Screen Wonders to motion picture Baahubali
~ AMD FirePro™ graphics empower Arka Mediaworks with epic visual effects for international motion picture extravaganza
New Delhi, September 16, 2015 — AMD (NASDAQ: AMD) today announced that Arka Mediaworks used AMD FirePro™ W8100 GPUs, AMD FirePro™ W9100 GPUs and other AMD technologies to bring the motion picture Baahubali to life.
Directed by acclaimed film maker S.S. Rajamouli, Baahubali tells the tale of two brothers who find themselves at odds over a kingdom passed down from their father. The first of a two-part dramatic tale, the film features a series of visually exciting adventures brought to life by the power of AMD FirePro professional graphics, enabling artists to create real-time, seamless visual effects. The highest grossing film ever released by an Indian filmmaker, Baahubali appeared this past summer on 200 screens across the US and more than 3500 screens globally, and the international version is set to debut this fall at some of the world’s most prestigious film festivals. On September 18, director S.S. Rajamouli, Raja Koduri of AMD and Pete Draper of MakutaFX will host a panel discussion on the making of Baahubali, which will be broadcast live from Los Angeles at 10:15 a.m. IST. Viewers can watch the broadcast here.
“When it comes to enabling amazing visual effects for Baahubali, it’s not just about providing innovative hardware,” said Raja Koduri, Senior Vice President and Chief Architect, Radeon Technologies Group, AMD. “AMD is focused on delivering the tools for filmmakers to bring their fantasies to life without the burden of calculating or scheduling when the results will happen. We’re proud to have worked with Arka Mediaworks and S.S. Rajamouli to create astounding scenes rendered with precision and visual acuity, and we’re excited to be have AMD technology as part of Baahubali 2, set for release next year.”
To recognize the company’s technical contributions to the visual effects production, Director S.S. Rajamouli acknowledged AMD FirePro professional graphics as an important enabling technology, allowing the rendering of fantastic scenes and amazing visuals.
“I have always been fascinated with big palaces, kings on horses, and thousand-warrior battles, but epic scenes like these can easily be cost-prohibitive to produce,” said S.S. Rajamouli, Director, Baahubali. “To bring these scenes to life, AMD provided us with the professional graphics technology and engineering support that helped us create outstanding cinematic visual effects that push the boundaries of international cinema.”
AMD technology not only powers the creators’ imaginations but also produces breathtaking image quality for out-of-this-world experiences with increasingly spectacular visual effects and new levels of immersion. AMD looks beyond today’s conventional technology categories to power a new frontier in visual computing -- the marriage of cinematic content and virtual reality, enabled by technologies like AMD’s LiquidVR™ technology.
AMD has provided key effects production technologies for a variety of motion pictures including Machete Kills, Predators, Shorts, Spy Kids 4D, and many more.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org