Kumbh Mela visitors to have easier access to information and facilities through IVR helpline solution provided by Knowlarity Communications






Kumbh Mela visitors to have easier access to information and facilities through IVR helpline solution provided by Knowlarity Communications
~ Kumbh Mela reaches out to devotees through cloud technology

With over 4 crore people expected to attend the Kumbh Mela in Nashik and Trimbakeshwar this year, the district administration is taking the high tech route to ensure that pilgrims and visitors have easier access to information on the various facilities at the venues. Knowlarity Communications, Asia’s leading cloud communications service provider, has facilitated a helpline through its flagship product – SuperReceptionist, a virtual IVR solution, by which visitors can instantly connect and search for various facilities like emergency services, hospitals, chemists, hotels in the area and also seek information on the mela timings, routes and important rituals like the Shahi Snana. 
  
Available in all major Indian language options , the helpline number +91 88980-86686/+91-86572-44476 will aid crowd management by spreading the right information among visitors and reducing any chaos that prevails at the Mela. People without smartphones can also experience the convenience of this service as it is voice driven. Calls will be routed to volunteers from each region who will assist the caller with any information they require. Since it is a cloud based technology service, there is no cost incurred in setting up a traditional, centralized call centre setup. Volunteers will receive calls on their mobiles. 

The Kumbh festival is one of the world’s largest religious congregations and due to the high number of visitors, stampedes and other incidents are relatively common. This year, technology will play a big role in addressing the various problems and challenges of security and timely response of emergency services. The authorities are testing the use of several social media tools and technology apps to enhance visitor experience at the Kumbh Mela. The helpline provided by Knowlarity Communications’ SuperReceptionist solution offers the best-in class caller experience in convenient languages. It is ideal for campaigns and gatherings of this proportion because it can route calls to a central call center setup in order to address recurring issues like lost and found, transportation, accommodation and much more.

Ambarish Gupta, Founder and the CEO of Knowlarity said, “We are delighted to be a part of the tech innovation that the Kumbh Mela is exploring this year. Being a cloud technology platform, we will be implementing our solutions to help people stay connected at the Mela and avoid any unfortunate situations of public health and safety. By leveraging cloud technology, the Kumbh is introducing the best of both worlds – technology and divinity to boost tourism, assisting pilgrims and helping local businesses in automation.” 

Knowlarity’s channel partner in Aurangabad, Ravindra Abboti said – “It is a logical step for state government agencies and corporate houses to jointly implement technology solutions that will enhance the experience for the growing congregation of visitors at the Kumbh Mela and ensure smooth functioning of the festival. It will also pave the way for greater tech innovations in the future.” 


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