Micromax launches 4G enabled smartphone Canvas Xpress 4G available exclusively on Flipkart for Rs. 6599

Micromax launches 4g enabled smartphone Canvas Xpress 4G available exclusively on Flipkart for Rs. 6599

- After the roaring success of Xpress 2, first Micromax 4G smartphone to be available exclusively on Flipkart
- A value for money offering power packed with 2GB RAM & 16GB ROM, Android 5.1, 1Ghz Quad-Core processor, 5-inch HD display, and more at a disruptive price point of Rs. 6,599/-
- Super-fast 4G LTE connectivity ensuring speedy access to information & entertainment on the go for the fast forward internet generation

New Delhi, November 18, 2015 – With the vision to ensure 4G LTE technology reaches maximum hands in the country, Micromax Informatics Ltd., India’s leading handset manufacturer, today announced the launch of its latest entrant in the 4G portfolio, Canvas Xpress 4G exclusively with Flipkart. The launch further strengthens Micromax’s 4G LTE smartphone portfolio in INR 5000-7000 range and is a step forward in its continued efforts to massify 4G technology making superfast internet connectivity and faster downloads accessible to all. Packed with best-in-class specifications offering a 5-inch HD screen, superfast processor supported by 2GB DDR3 RAM, 16 GB internal storage , Android Lollipop 5.1 and a slick rear camera of 8MP, Canvas Xpress 4G priced at Rs. 6,599/- is the most affordable 4G smartphone for the upwardly mobile youth.

Targeting the new age digital natives, the Canvas Xpress 4G has been designed keeping the Indian youth and their lifestyle at core. These consumers are on a constant lookout for 24x7 high speed data connectivity with an increased video consumption and are looking for real-time mobility solutions.

Available on the open sale model on Flipkart, the Canvas Xpress 4G marks yet another attempt by Micromax to break price and accessibility barriers ushering faster adoption of 4G amongst the nook and corners of the country. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax sold over 300k units of Xpress 2 making it the most successful smartphone in the sub $100 category garnering an impressive consumer rating of 4 out of 5.

Speaking about the launch, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”

“With the belief that great technology does not come at a price, we already have 13 products under the Micromax brand in our 4G portfolio ranging from 6499/- to 14999/-. We are further looking to ramp up our 4G portfolio and 30% of our smartphones are already 4G capable. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country,” he added.

Mr. Ankit Nagori, Chief Business Officer, Flipkart, said, “Micromax has been at the forefront of offering new-age smartphones in the Indian market. We are excited to partner with Micromax once again to launch their most affordable 4G mobile. Today, three of four phones that we sell on Flipkart are 4G phones, denoting 4G's growing popularity and demand. With this in mind and Xpress-4G’s superior technological capability, we are sure our customers will be delighted with this new offering from Micromax.”

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

Xpress Entertainment
The smartphone comes with full 4G LTE capability which enables faster browsing and download/upload speeds, allowing the user to do more. Xpress 4G provides an immersive experience with a large 5-inch HD IPS screen so whether you are browsing through photos, watching a video or surfing the web at blazing fast 4G speeds; vibrant colours and the larger display brings life to the content and enhances the viewing pleasure. Excellent contrast ratio produces superior imagery with deeper blacks, brighter whites, and more vivid colours while the large display facilitates better viewing of multimedia content. With a 2,000 mAh battery to go along, users can be assured of long lasting 4G internet usage.

Performance powerhouse
Apart from the 4G/LTE enabled feature, the Canvas Xpress 4G comes with a 1GHz quad core processor, Android Lollipop 5.1 and inbuilt 2GB DDR3 RAM, expandable up to 32GB. The Android Lollipop 5.1 upgrades include Wi-fi and Bluetooth shortcuts, device protection & security and dual SIM support. The 8MP rear camera and 2MP front camera is equipped with a sensor that provides enhanced high- and low-light performance. The front camera is HDR and comes with Face Beauty Mode and an HDR Mode. The device comes with an internal memory of massive 16 GB, enabling users to carry their favourite photos, videos and songs with them wherever they go.

Key features of Canvas Xpress 4G:
- 5.0-inch HD IPS Display
- Android Lollipop 5.1
- 8MP AF rear camera; 2MP FF front camera
- 1 GHz Quad-Core Processor® MTK6735P 
- 2 GB RAM; 16 GB ROM
- 2000 mAh battery
- Price at Rs. 6,599/-
- Available on Flipkart from November 18, 2015

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