Gameloft Advertising Solutions and AppNexus announce global partnership
~ Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform
~ Partnership Heralds AppNexus’ Growing Mobile Monetization Business
Gameloft Advertising Solutions, a division of the leading digital and social game publisher Gameloft and AppNexus, the world’s leading independent advertising technology company, today announced that AppNexus will serve as a supply side platform (SSP) for Gameloft Advertising Solutions’ extensive premium inventory. By integrating the AppNexus SSP, Gameloft Advertising Solutions offers advertisers premium mobile inventory based on a monthly audience of 173 million unique players from successful franchises such as Asphalt, Order & Chaos, Modern Combat and Dragon Mania Legends. The announcement follows closely on the launch of the AppNexus Publisher Suite, a full-stack monetization engine for digital publishers, of which the AppNexus SSP and mobile monetization tools are critical components.
“AppNexus has a tremendous product roadmap and strong execution track-record matching Gameloft’s need for cutting-edge infrastructure built for global scale,” said Michel Guillemot, CEO, Gameloft. “This partnership will allow us to simplify the purchasing process for our inventory, deliver high quality advertising campaigns with a unique level of visibility and control, and maximize revenue. Partnering with AppNexus is one more step in our continuous effort to bring the most advanced solutions in our programmatic strategies.”
Under the partnership, Gameloft Advertising Solutions will employ the AppNexus SSP, a truly open and transparent platform with advanced controls that leverages data to power diverse marketplace sales across deals, real-time bidding, and programmatic guaranteed.
“We are thrilled to work with Gameloft Advertising Solutions,” said Brian O’Kelley, CEO, AppNexus. “Gameloft’s worldwide reach, premium audience, and sophisticated targeting capabilities make them a perfect match to needs of the advertising demand partners on our platform. This partnership reinforces our commitment to helping publishers drive mobile monetization, as more and more advertising spend is allocated to mobile channels.”
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