LeEco garners 530,000+ Le 1s registrations in just 10 days, a new industry record
LeEco a technology giant but new entrant to India's mobile market has garnered another record number, 530,000+ registrations for Le 1s in just 10 days after it opened for its Feb 2nd flash sale on January 21st on Flipkart, the exclusive e-commerce website for Le 1s sales. Before this record, LeEco had already made two similar registration records. It crossed 1 lacs registration in only 1 day and 3 lacs registration record in a mere 5 days.
LeEco is the only mobile brand which has achieved this 530,000+ new benchmark record, nearly 10,000 more registrations than the previous record. And as the flash sale will not start until 12pm on Feb 2nd, this record will surely be refreshed again.
Le 1s is priced at Rs 10,999, and buyers using an Axis bank card will get a further 10 percent cash back, making the final price as low as Rs 9,899. This could also be a new benchmark price for the same specifications, thanks to the company's BOM price policy.
BOM (Bill of Materials) is a list of the raw materials, sub-assemblies, intermediate assemblies, sub-components, parts and the quantities of each needed to manufacture an end product. LeEco is famous for pricing its products the same or a bit higher than its BOM price, leaving nearly no margin of hardware profit for itself.
Le 1s features a metal unibody and a 5.5-inch FHd display, Helio X10 Turbo, 64-bit octa-core processor, 3GB of RAM, and 32GB internal storage. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera.
Le 1s has a 3,000mAh battery with fast charging support, which means a 5 minute quick charge can sustain a 3.5h talk time. Other high-end equipment like fingerprint scanner and connectivity options like dual-SIM card slots, 4G LTE support, and USB Type-C port are also making this phone attractive to most potential buyers. It runs on Android 5.1.1 Lollipop wrapped under the EUI skin. The full metal body screw less industry design is an elegant device to flaunt.
“We at LeEco are extremely thankful to our Indian friends for welcoming and accepting us in the market. It is overwhelming to see the large amount of interest that Indian user are showing in our brands and the Flipkart registration is the testimony to this. With LeEco’s comprehensive Ecosystem combined with breakthrough innovation and sustainable pricing we are committed to fulfil the entertainment needs of Indian Internet consumers wherever they want, whenever they want and we will continue to bring world-class Le products to India Market,” said Mr. Atul Jain, COO, Le Ecosystem Technology India Pvt. Ltd.
Speaking on reaching this huge milestone, Ankit Nagori, Chief Business Officer, Flipkart said, “We have received an overwhelming response for Le1S since its launch. With over half a million registrations, this is a blockbuster beginning for LeEco’s debut in India. This launch has definitely created a lot of buzz among the smartphone enthusiasts and there’s no doubt that this feature-rich and affordable smartphone from the stable of LeEco will be a big hit.”
Besides breaking the industry record of the highest registration number LeEco India has laid extreme importance to its after sales service and has set up 555 service centres covering more than 300 cities and towns of the country. LeEco is the first Mobile brand to enter the Indian market with such an extensive after-sales network.
The 555 service centres will also be supported by a 24X7 toll free number. The 1 year warranty period for Le max for replacement of handsets in case of damage is part of the world-class service and after sales support for the LeEco Superphones to ensure that users get the best experience.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org