India's largest online food ordering platform, foodpanda launches 'foodpanda Express Guarantee' promising to deliver within 45 minutes
~ Promises cashback
~ Ties up with ~900 vendors in Delhi NCR and Pune
~ Service valid on owned delivery service partners
foodpanda, India’s largest online food ordering platform, introduces “Express Guarantee” service that promises to deliver food within 45 minutes or money back.
The service will commence from Delhi, and after a week of its operational execution in Delhi, will foray in Pune market. foodpanda has tied up with around 900 vendors in Delhi NCR and Pune and some of the key partnering brands are Burger King, Wendy's, Biryani Blues, Eatsome, Subway, Ammi's Biryani, Southy amongst others. Over the next three months, foodpanda plans to take this service national through a partner base of 1500-2000 vendors.
For this service, foodpanda has selectively tied up with restaurants where it uses its own delivery fleet (foodpanda delivery service) for an assured delivery within 45 minutes. This means customers will reap the benefits of piping hot food, reduced waiting time and increased convenience. In case of a delay, foodpanda assures cashback to customers which is subjective to the delay and its cause.
Commenting on the new initiative, Saurabh Kochhar, CEO, foodpanda India says, “Customer experience is the core of our business and we constantly strive to innovate and improvise on our offerings and services. The new service is a result of our constant effort to ensure timely delivery of food at the consumer’s doorstep – for which we have streamlined our processes and introduced robust systems and matrix to ensure an efficient end to end service within a timeframe of 45 minutes.”
foodpanda has channelized its processes and uses proprietary technology to track deliveries from the restaurants to the customer’s door. On an operational level, foodpanda has segregated cities into smaller clusters and has deployed adequate fleet to cater to the customer demands. The company has installed robust analytics systems that will not only ensure time management of the fleet but will also forestall and prompt the team of any delays. Currently, the company’s delivery arm fulfils around 30 per cent of vendor portfolio and was launched about a year ago.
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