LeEco's flagship killer Le 1s has valid reasons to be called a Superphone






LeEco's flagship killer Le 1s has valid reasons to be called a Superphone
The sub 13,000 smartphone price band category is buzzing with options for consumers with top brands launching models offering flagship features at a value price. Inspite of this, the recent entrant in the Indian market, LeEco, the global internet and technology conglomerate has wooed Indian customers with its Superphones. One of the recently launched Superphones by LeEco is its flagship killer Le 1s which in a true sense is a market disruptor with its stunning design, best-in-class technology, compelling features, unique model of content integration – all of which make Le 1s a first among equals.  

The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature will ensure that you never run out of entertainment even when your battery runs out. Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite!  While its rivals K4 Note, Redmi Note3, and Moto G Turbo fall far behind with their 1.3GHz octa-core, 1.4GHz and 1.5GHz octa-core processors respectively.

Le 1s beats these rivals in other areas too. While Le Superphone boasts of its 3GB RAM and 32GB internal memory, K4 Note, Redmi Note 3 and Moto G have all 16GB internal memory with only K4 matches Le 1s with its 3GB RAM.

As far as price is concerned, Le 1s again has a lead over its rivals. While Moto G comes at Rs 12,499, Redmi Note 3 comes at Rs 11,999 and K4 Note comes at a price of Rs 11,999, the flagship killer Le 1S costs just Rs 10,999.

And it doesn’t end here!  With its revolutionary Type C connector, users of Le Superphones can just charge their phones for 5 minutes, and can have a talk time of 3.5 hours. Yes, the charger works at a lightning speed.

Juxtaposing all these Sub-13K phones side by side, the rivals of Le 1s fade away with their below par specs. Weighing just 169g, Le 1s has virtually emerged as the heavy weight amongst these four brands.

Given this, it isn’t difficult to believe why Le1s has been the top seller in China since its release last October – having sold more than 2 million units in just two months and has created several industry records in India as well.

Not to forget the content ecosystem that is a LeEco exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets.  Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 

The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

Comparison between smartphones competitive with LeEco Le 1s
BRANDS
  K4 Note
Redmi Note3
Moto G Turbo
Le 1s
Price 
11,999
11,999
12,499
10,999
Dimensions (mm)
153.6 x 76.5 x 9.2
150.00 x 76.00 x 8.7
142.10 x 72.40 x 11.60
151.10 x 74.20 x 7.50
Weight (g)
158.00 
164.00 
 155.00
169.00
Battery capacity (mAh)
3300 
4000 
2470
3000
Screen size (inches)
5.50 
5.50 
 5.00
5.50
Resolution
1080x1920 pixels
1080x1920 pixels
720x1280 pixels
1080x1920 pixels
Processor
1.3GHz  octa-core
1.4GHz  
1.5GHz   octa-core
2.2GHz   octa-core
Processor make
MediaTek MT6753
Qualcomm Snapdragon 650
Qualcomm Snapdragon 615
MediaTek Helio X10
RAM 
3GB 
2GB 
 2GB
3GB
Internal storage
16GB 
16GB 
 16GB
32GB
CAMERA
  
  


Rear camera
13-megapixel
16-megapixel
13-megapixel
13-megapixel
Front camera
5-megapixel
5-megapixel
5-megapixel
5-megapixel
Operating System
Android 5.1
Android 5.1
Android 5.1.1
Android 5.0
Wi-Fi 
Yes 
Yes 
Yes
Yes
Wi-Fi standards supported
802.11 a/ b/ g/ n/ ac
802.11 a/ b/ g/ n/ ac
802.11 b/ g/ n
802.11 a/ b/ g/ n/ ac
Infrared
No 
Yes 
No
Yes
Number of SIMs
2
2
SIM 1
  
  


SIM Type
Micro-SIM
Nano-SIM
Micro-SIM
Micro-SIM
GSM/ CDMA
GSM 
GSM 
GSM
GSM
3G 
Yes 
Yes 
Yes
Yes
4G/ LTE
Yes 
Yes 
Yes
Yes
SIM 2
  
  


SIM Type
Micro-SIM
Micro-SIM
Micro-SIM
Nano-SIM
GSM/ CDMA
GSM 
GSM 
GSM
GSM
3G 
Yes 
Yes 
Yes
Yes
4G/ LTE
Yes 
Yes 
No
Yes


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