Gameloft Advertising Solutions and Pocketmath Announce a Global Partnership
~ The leading mobile game publisher’s inventory will connect with Pocketmath’s DSP
Gameloft Advertising Solutions, Gameloft’s mobile advertising network, opens its global inventory to Pocketmath, the 100% self-serve mobile programmatic DSP (demand-side platform).
Through a very simple and intuitive user interface, Pocketmath offers self-serve access to its mobile advertising platform, allowing the fully transparent purchasing of mobile programmatic advertising using real-time bidding (RTB) that perfectly meets targeting criteria. Thanks to this collaboration, Pocketmath’s clients will now have access to a global inventory of Gameloft's more than 8 billion impressions, with a monthly global audience of 157 million unique players.
“We’re thrilled to allow advertisers through Pocketmath, the largest self-serve mobile advertising platform in the world, to take advantage of our large mobile in-app inventory,” stated François Munck, Business Development Director at Gameloft. “Thanks to this partnership and Pocketmath’s state-of-the-art technology, real-time access to our inventory has been made simple and totally transparent.”
“Offering a high-quality audience is paramount for Pocketmath, and collaborating with Gameloft Advertising Solutions allows our users to take advantage of a committed and passionate premium audience,” added Casey Grooms, Co-Founder at Pocketmath.
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