OnePlus sets up Pop-up stores for fans of OnePlus 3 smartphone






OnePlus sets up Pop-up stores for fans of OnePlus 3 smartphone

























OnePlus goofed up a bit initially with its OnePlus 3 smartphone launch through LoopVR by asking people to download a heavy update at the last moment. However, they finally managed to set things in place and formally launched the smartphone the next day with a lot of flair. The smartphone has been in the news for a few days regarding its memory management issues and how folks at xda-developers have found a way out of it.

However, after the OnePlus 3 launched, the OnePlus leadership team organised pop-up store events in 7 cities namely London, New York, Delhi, Mumbai, Paris, Berlin and Bangalore. These pop-up stores were quite extraordinary in the sense these were not the typical gadget stores rather were custom built stores at lifestyle shops.

In India, OnePlus organised 3 pop-up stores with each having a turnaround of about 800-1200 people. These 3 pop-up stores were organised at:

- Delhi - 15th June at The Collective, Ambience Mall
- Mumbai - 17th June at The Collective, Palladium Mall
- Bangalore - 18th June at Prestige Poseidon, Richmond Town

It would be interesting to note after the reviews pour in whether OnePlus pop-up stores have been successful for the brand or this new kind of marketing has only been a gimmick. Meanwhile, as we stated above, the tech community across the globe is more interested in knowing why the OnePlus 3 smartphone is not utilising its 6 GB RAM completely and falling behind a few other smartphones in terms of performance. But in almost all other aspects, which people seem to have forgotten, its a spectacular device in its own right.


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