OnePlus sets up Pop-up stores for fans of OnePlus 3 smartphone
OnePlus goofed up a bit initially with its OnePlus 3 smartphone launch through LoopVR by asking people to download a heavy update at the last moment. However, they finally managed to set things in place and formally launched the smartphone the next day with a lot of flair. The smartphone has been in the news for a few days regarding its memory management issues and how folks at xda-developers have found a way out of it.
However, after the OnePlus 3 launched, the OnePlus leadership team organised pop-up store events in 7 cities namely London, New York, Delhi, Mumbai, Paris, Berlin and Bangalore. These pop-up stores were quite extraordinary in the sense these were not the typical gadget stores rather were custom built stores at lifestyle shops.
In India, OnePlus organised 3 pop-up stores with each having a turnaround of about 800-1200 people. These 3 pop-up stores were organised at:
- Delhi - 15th June at The Collective, Ambience Mall
- Mumbai - 17th June at The Collective, Palladium Mall
- Bangalore - 18th June at Prestige Poseidon, Richmond Town
It would be interesting to note after the reviews pour in whether OnePlus pop-up stores have been successful for the brand or this new kind of marketing has only been a gimmick. Meanwhile, as we stated above, the tech community across the globe is more interested in knowing why the OnePlus 3 smartphone is not utilising its 6 GB RAM completely and falling behind a few other smartphones in terms of performance. But in almost all other aspects, which people seem to have forgotten, its a spectacular device in its own right.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org