Apple rebrands its stores removing the word 'Store' and calling them plain 'Apple'
The biggest tech company in the world, Apple is reportedly going to remove the word 'Store' from the branding of its retail stores. The company has informed its employees that from now onwards, it would only refer to the online as well as retail stores as 'Apple' and not as 'Apple Store'. The new branding has started to appear on Apple stores' websites. Apple wants to rebrand itself to reflect its status quo. Removing it might not seem like a big deal to you, but probably to Apple, the word 'Store' takes some of the emphasis away from its identity and hence the move.
There are only a few days left before the tech giant would unveil its next generation iPhones, either calling them iPhone 7 and 7 Plus or iPhone 6SE and 6SE Plus. Rumors about specifications and features of the new devices have been pouring all over the Internet for the last few months. Apple could be bumping up the display resolution on both the models. A new processor A10 is on the cards, while a RAM upgrade is possible too. iPhone 7 is expected to sport 2 GB RAM while the Plus model should carry 3 GB RAM. New Space Black and Deep Blue colors have been spotted on the web. The 5.5 inch Plus model is also expected to boast of a dual lens camera setup like a few flagship Android smartphones that have been launched recently. Moreover, the minimum storage of 16 GB for which the company had received a lot of flak in the previous years is now expected to be bumped up to 32 GB. This should please a large number of Apple loyalists and non-loyalists alike. And the maximum storage is also said to go up to 256 GB. Improved water resistance and a pressure sensitive Touch ID sensor capable of analysing the force of a push is rumored too. The home key could no more be a mechanical button subject to timely wear and tear.
But the biggest change that is being talked about is the elimination of the legacy 3.5 mm audio jack in favor of audio channelising through Bluetooth or Lightning port. The only qualm we have with this scenario is how would we recharge the new iPhones when we are listening to music via Lightning headphones. This has to be the biggest worry plaguing customers as of now but hopefully, if there's one company which can find a solution to this hit and miss problem, it has to be Apple. Wireless charging added to the mix, may we say!
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org