Asus launches ZenFone 3 series smartphones in India
Asus has launched its largely anticipated ZenFone 3 series of smartphones in India during Zenvolution press event in Delhi. The launch event also saw the unveiling of ZenBook 3 laptop and Transformer 3 Pro convertible. India is one of the first countries to have received the new smartphones after Asus launched them at Computex in Taiwan at the beginning of June this year. The launch event in India was graced by Asus brand ambassador and Bollywood actress Sonakshi Sinha who walked the ramp as the showstopper for a fashion show choreographed by designer duo Shivan & Narresh.
ZenFone 3 series smartphones were highly anticipated after the phones became really popular after their debut earlier this year. The devices define luxury in terms of performance and design and at the same time provide users with high end features and specifications. All the new smartphones are equipped with PixelMaster 3.0 technology for capturing stunning and highly detailed images in all lighting conditions.
Asus ZenFone 3
Asus ZenFone 3 is a premium product with high end performance. It features a 5.5 inch Full HD screen which can boost up the quality of videos and games. It provides a narrow bezel and has a 77.3% screen-to-body ratio. Both the front and rear are constructed with 2.5D Corning Gorilla Glass that curve at the edges to make for an easier grip. The rear camera is 16 Megapixels Sony IMX298 sensor with a six-element Largan lens and 4K UHD video recording. The processor available on this device is Snapdragon 625 which should provide high grade performance. There is also 4 GB RAM on board along with a fingerprint sensor that can unlock the phone in just 0.2 seconds.
ZenFone 3 will be available from 17th August 2016 at a starting price of Rs. 21999 on all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and in chain store – Sangeetha Mobiles. It will also be available at all leading retail stores across India before the end of August 2016.
Asus ZenFone 3 Deluxe
Asus ZenFone 3 Deluxe carries the flagship status for ZenFone 3 family of phones. It has a strong and light aluminum-allow unibody enclosure with a ridiculously thin 4.2 mm edge. It is the world's first all metal smartphone with an invisible antenna which means you won't be looking at those ugly antenna lines at the back of the device. Asus ZenFone 3 Deluxe features a 5.7 inch Full HD Super Amoled display which provides for an immersive movie or gaming experience. Provided with an ultra thin bezel, it has a 79% screen-to-body ratio that amplifies the viewing experience. The smartphone carries a Qualcomm Snapdragon 820 processor and 6 GB RAM for delivering best in class performance and output. The rear camera on this smartphone has 23 Megapixels resolution with a Sony IMX318 sensor. It has a large f/2.0 aperture and built in OIS. It also records 4K UHD video. There is also an ultra fast fingerprint sensor at the back of the device. It has Qualcomm Quick Charge 3.0 technology to reduce battery charging times along with a reversible USB 3.0 Type-C port. On the audio front, ZenFone 3 Deluxe has a powerful 5-magnet speaker and NXP smart amplifier for crystal clear audio.
ZenFone 3 Deluxe will be available from September 2016 for Rs. 49999 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India.
Asus ZenFone 3 Ultra
ZenFone 3 Ultra is a smartphone designed for media consumption with a spectacular 6.8 inch Full HD screen with a 95% NTSC color gamut. It has Asus proprietary Tru2Life+ video technology which uses a high end 4K UHD TV-grade image processor to enhance each and every pixel before displaying it on the screen. Like ZenFone 3 Deluxe, it sports five magnet speakers and NXP smart amplifier for delivering loud and clear audio. ZenFone 3 Ultra has an ultra slim bezel giving the phone a 79% screen-to-body ratio which enhances media quality further. The smartphone is equipped with 23 Megapixels rear camera and Snapdragon 652 Octa core processor for stunning imagery and superior performance. Other features include 4 GB RAM and an ultra fast fingerprint sensor. The battery capacity of ZenFone 3 Ultra is 4600 mAh which should give enough juice to the large screened device along with in built Quick Charge 3.0 technology for rapid charging. It can also work as a power bank with 1.5A output.
ZenFone 3 Ultra will be available from September 2016 for Rs. 49999 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India.
Asus ZenFone 3 Laser
ZenFone 3 Laser is built with an aluminum alloy along with diamond-cut chamfered edges. The glass touchscreen is made of 2.5D glass which gentle curves around the edges for a smooth grip. The smartphone sports a 13 Megapixels rear camera with a large f/2.0 aperture and laser auto focus. It also has electronic image stabilisation (EIS) for blur free video. The device is powered by Snapdragon 430 processor along with 4 GB RAM for smooth and slick performance. The battery capacity is 3000 mAh and the device also sports a quick fingerprint sensor that unlocks the phone in 0.3 seconds.
ZenFone 3 Laser will be available from September 2016 for Rs. 18999 across all major e-commerce sites like Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and leading retail stores & Asus Exclusive Stores across India.
All the new smartphones are impressive in their specifications, design and features, however we are a little skeptical about the prices of the new series. Indian consumers are an extremely budget conscious lot and they would need to be highly convinced about the brand as well as their loyalties before they would be ready to dole out money on these smartphones. It remains to be seen how Asus markets or promotes these smartphones as that would be the deciding factor whether the company would be able to sell these phones in large numbers or not. Moreover, Asus is also going to face a naming dilemma when they launch their next series as they started with ZenFone 5 and ZenFone 4 around 2 years back. So now when they would look ahead towards their next series, the marketing team would have its work cut out. As per our preferences, ZenFone 3 smartphones do offer great specifications and features but even without looking through a microscope, we can say we are not too impressed with the pricing and would have liked the devices to be slightly more affordable for the masses. The brand would receive stiff competition from high end devices from competitors like OnePlus 3 and Le Max2 which provide similar specifications at far lower prices and have also received rave reviews from the blogging community around the world.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org