LeEco unveils maiden TV campaign for its second generation superphones, Le 2 and Le Max2






LeEco unveils maiden TV campaign for its second generation superphones, Le 2 and Le Max2

















Hugely popular Internet and devices company LeEco has just rolled out its first TV campaign for its recently launched smartphones, Le 2 and Le Max2. The TVC mainly focuses on the specifications of the new second generation devices along with LeEco's latest digital audio technology called CDLA.

One of India's premier advertising agencies, J Walter Thompson India has produced the TVC. It first went on air on 10th August across more than 60 channels basically targeted at the urban youth of the country.

CDLA (Continual Digital Lossless Audio) technology present on both Le 2 and Le Max2 delivers superior quality audio through USB Type-C based earphones rather than the traditional 3.5 mm audio jacks. The TVC highlights this technology very clearly. It also demonstrates the immersive experience that users can indulge themselves in through the LeEco superphones as well as the content ecosystem that comes bundled with them.

LeEco has done a great job of providing high end specifications at disruptive pricing along with providing content enablement services on its smartphones thereby garnering a fair share of the market in the first year of its inception itself. And the popularity would further increase with time as the brand gets to learn about customer diversities as well as their respective requirements.

Here is the new LeEco TVC:



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