Samsung sets benchmark in customer solutions by opening one-of-a-kind exclusive experience store in New Delhi
Samsung has opened its largest exclusive experience and shopping store today in India where customers can get a real time touch and feel for the latest Samsung branded devices along with getting end-to-end solutions and services for their purchased products. The store is located in South Extension Part 2 in New Delhi and covers an area of around 3500 square feet. The store has been designed in a very strategic and logical manner thereby enticing the customers to be locked in to visiting and buying from there. This is not a franchisee or a dealership store and is owned by Samsung itself.
The USP of the store remains an innovative 4D chair sitting on which customers can experience some breathtaking VR content through a Gear VR solution. The chair uses hydraulics to move in accordance with the content playing on the headset display thereby leaving users enthralled and spellbound for experiencing a life-like scenario. This is the first store in the country to offer 4D technology in such a manner. We ourselves used the 4D chair and sat through a roller coaster ride. With accurate focusing systems and ability to look around 360 degrees, we could easily say that the ride was as close virtually that you can come to experience in real life.
The new Samsung Store would wow the consumers through their customer-centric offerings like a personalised setup and unboxing area where they can get a complete walkthrough of their newly purchased product. The store operators work with the objective of 'Walk out Working' or WoW in short. The store operators carry point-of-sale enabled tablets so customers do not need to walk to cashier kiosks. The store also caters to a large bouquet of customer services like pick up and drop, operator zones and training workshops all customised to the end users' needs. Samsung's latest set of smartphones like Galaxy S7, Galaxy S7 Edge, Note 7, A series and J series phones along with panels dedicated to smartwatches, Gear VR and accessories endure a sense of completeness to this exclusive shop.
Though the devices and the accessories remain the same that we see in other stores, its the overall mixture of customer interaction and feedback and the store's distinctive approach of handling the task of selling of products which makes this store stand out from the plethora of brick and mortar shops that we find all around. Probably, this store would give a choice to people who were too lured by the charm of online shopping to come back to the roots and experience the level of brilliance that a retail store can provide as well. We believe this year has been all about Samsung, right from dominating the smartphone market, providing device component solutions to other OEMs and now opening of such end-to-end satisfying stores. The company is basically setting a benchmark into each and every zone it is stepping into.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address firstname.lastname@example.org