HTC launches U Ultra smartphone with Dual Display, Android 7.0 Nougat in India for Rs. 59990

HTC launches U Ultra smartphone with Dual Display, Android 7.0 Nougat in India for Rs. 59990

HTC has today launched its flagship smartphone U Ultra in India. The pricing has been fixed at Rs. 59990 and customers using a Standard Chartered Debit or Credit card are eligible to avail 7.5% cashback on the phone's market price. The device would be available starting 6th March 2017. Additionally, the phone comes bundled with a one-year insurance covering liquid damage and physical damage. In terms of special features, the device is equipped with liquid surface, 3D contours, a symmetrical curved glass construction, a combination of AI technologies and high end cameras. The HTC U Ultra is available in three colors including Brilliant Black, Cosmetic Pink and Sapphire Blue. 

Specifications wise, HTC U Ultra packs a 5.7 inch WQHD (2560 x 1440 pixels) Super LCD 5 display with Gorilla Glass 5 protection. There is a supplemental 2.0 inch secondary display on the top with a resolution of 160 x 1040 pixels. The phone gets powered by 64-bit Quad-core Qualcomm Snapdragon 821 processor clocked up to 2.15 GHz. This is coupled with 4 GB RAM and 64 GB internal memory which can be expanded up to 2 TB via microSD card. There is a hybrid dual SIM slot in the device. 

The cameras are a major highlight of the Ultra with a 12 Megapixels HTC UltraPixel 2 camera marking the rear end. It features PDAF, OIS, f/1.8 aperture and 4K video recording among other features. The front selfie camera sports a 16 Megapixels UltraPixel BSI sensor supporting Full HD 1080p video recording. 

HTC U Ultra runs Android 7.0 Nougat out of the box layered with HTC Sense. It gets an AI based Sense Companion to give you supportive suggestions based on the way you use the smartphone. The 4G VoLTE capable phone carries HTC's long standing legacy in sound technology forward with USonic, BoomSound Hi-Fi edition, 3D audio recording through 4 always-on low power microphones, Hi-Res audio stereo recording and noise cancellation.

The battery capacity of the device stands at 3000 mAh along with QuickCharge 3.0. The sensors include ambient light, proximity, motion g-sensor, compass, gyroscope, magnetic sensor, fingerprint sensor and sensor hub for activity tracking. In terms of connectivity options, the Ultra sports GPS, AGPS, USB 3.1 Gen 1, Type-C, Bluetooth 4.2, Dual band Wi-Fi 802.11 a/b/g/n/ac, NFC, HTC Connect for wireless media streaming and AirPlay, Chromecast, DLNA, Miracast compatibility. For some unique functions, you have motion launch, quiet ring on pick-up, pocket mode, flip to mute and display color personalisation.

In terms of pricing, HTC is competing directly with Apple's iPhone 7, Google's Pixel and Samsung's S7 Edge. It remains to be seen whether HTC has the guts and the glory to stand tall in this cut throat competition. 

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