Tecno Mobile launches 5 new smartphones in India focusing mainly on night photography with proprietary Pixelex engine

Tecno Mobile launches 5 new smartphones in India focusing mainly on night photography with proprietary Pixelex engine
Chinese smartphone brand Tecno Mobile has launched its range of new smartphones in India. Tecno Mobile is a subsidiary of Transsion Holdings which also owns the 'itel' brand of smartphones in the country. The tagline for the new Tecno Mobile devices says "Do the undoable" which emphasizes the philosophy that the company followed while manufacturing these smartphones. The brand is focusing on night usage and promises to #OwnTheNight with unique image processing technology powered by Pixelex engine. These devices are supposedly customised to the needs of the Indian users as well. 

The new range of smartphones from Tecno Mobile encompass five models namely, i3, i3 Pro, i5, i5 Pro and i7 ranging in prices from Rs. 7990 to Rs. 14990. The four models i3, i3 Pro, i5 and i5 Pro would be available in the states of Rajasthan, Gujarat and Punjab commencing from 22nd April 2017 while the top end i7 would hit store shelves in May 2017.

These new smartphones have features that are made specially keeping Indian users and their usage in mind. This is reflected through the prefix 'i' in the nomenclature of the models. In terms of cameras, the software and hardware have been optimised according to local Indian skin tones, color preferences, contrast etc. The skin tones and hues would be maintained even in ultra low light conditions as per the brand. The phone cameras are also equipped with Pixelex technology which would give sharp images and videos at night time. The rear camera sports Quad LED flash while the selfie camera boasts of an LED flash along with a screen flash. Users can also configure screen brightness during video calls. 

These smartphones employ front fingerprint sensors which also have an anti-oil coating again keeping in tandem with the usage patterns of Indians who tend to use their devices with food soiled fingers.

Other features include high capacity batteries with inbuilt fast charging which the brand calls Rocket charging. This works 20% faster compared to other widely available fast charging technologies. The devices come preloaded with Tecno's in-house HiOS operating system based on Android Nougat which offers split screen feature and a host of customisation options. 

Tecno smartphones come with a '151' promise which gives 100 days replacement warranty to customers, 50% buyback and 1-year one-time screen replacement at only Rs. 250 service charge though the brand mentions that this promotional offer is available for a limited time only. The new devices come in three colors, Champagne Gold, Sky Black and Space Grey.

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