BSNL launches Chaukka444, a new plan offering 4 GB data per day for less than Rs. 5
The telecom market has evolved decisively after the entry of Reliance Jio due to its aggressive pricing and provisional free offers. Incumbent operators have to continuously innovate and lower their prices to stay afloat in the fiercely competitive market. With this is mind, Bharat Sanchar Nigam Limited or BSNL for short has devised a new data plan, calling it Chaukka444. Under this scheme, BSNL offers unlimited data of 4 GB per day with Fair Usage Policy. This special tariff voucher (STV) would cost Rs. 444 and would be valid for 90 days, which essentially means you end up paying less than Rs. 5 per day.
All operators are now offering a range of discounts across a variety plans to be able to remain competitive. Reliance Jio has led the way for other operators due to its bundled data offers at extremely low prices as well as due to the incentives it was giving to subscribers of its Prime membership.
BSNL is an integral participant in this intense rivalry and so it is continuously devising means to remain in the fight. As a result, it was already offering a special tariff voucher called "Triple ACE" which was priced at Rs. 333. This plan gave customers 3 GB data per day.
Though Reliance Jio has been suffering from quality of service issues right since the day of its launch, yet it has managed to rope in a user base of over 108 million. However, a recent report claimed that 76 per cent of Jio Prime members are willing to stick to Jio after the end of the promotional offer.
In a press statement, R.K. Mittal, Director (CM) BSNL Board was quoted as saying, “We are committed to provide affordable and efficient services to all segment of our mobile customers. We offer best prices to our customers considering present trend of Indian telecom industry.” Though the industry is facing stress from constantly crumbling revenues, BSNL remains committed to its customers and would keep formulating more user-friendly plans like the Chaukka444 and Triple ACE.
Anant is a technology blogger and a software engineer. He loves playing with gadgets. Right from earphones to smartphones to laptops, anything and everything that's tech keeps him motivated. He is also an ardent fan of Apple products. You can contact him at his email address email@example.com